concept
Aviva is a fresh local brand of canned ready-to-consume drinks. Their main philosophy is delivering quality over quantity to provide the best taste/consumption experience. With a younger target audienc in mind their slogan is "drink less to drink better".
moodboard & keywords
The guiding principles of the project were developed alongside the client, three main words were chosen: conscious, authentic, and memorable.
drafts
logo
The result was a vivid typographic brand, composed of lettering + symbol. It represents a compass for the free-spirited conscious consumer. It also highlights the palindrome feature of the name "aviva", which can be read in both directions.
mockups
brandbook
