the app
Shopflick is an online commerce app that encourages users to interact with each other and their favorite local stores. In the app, users can organize their style by creating collections, curating pieces, and purchasing them. Sales are made directly with the seller in a personal, organized, and practical manner.
diagnosis
The combination of social network and e-commerce is the app's differentiator. After leading interviews with some clothing and accessory producers in Brasília, it was detected the need to organize interactions between the brand and its customers was noted, as many sales were made via WhatsApp, which does not connect to inventory. This producers also wanted a chance to interact and show their products in a more personal way with their clients
Another functionality to attract users is the possibility to function as fashion curation platform, where consumers create their stylebooks - with the products available to buy on the app, as well as photos they can upload or import from another app. These collections are organized into a feed, where other consumers can also interact and like the collections.
Below the landing page, created to present the app for its first useres. The page contains the ideation of the app, main functionalities and an action button that gave the chance to be one of the beta testers.
