project created while at Grande Circular Design
about
Carinho na Alma is a coffee shop and patisserie that makes delicate, beautiful and delicious food. Throughout great conversations with the client, it was possible to notice the nurturing and warm aspect of the brand.
How to communicate all of it's subtleties in a cozy and modern way? So the challenge was to express the flavors from french cuzine, the great that care that was given in every detail of the coffee shop experience, and the cozy and garden vibe enviroment.
moodboard
warm
simplicity
cozy
sketches
logo
The logo communicates tenderness and simplicity, all of the elements are interacting harmonically with each other giving a sense of cozyness to the brand.
color palette
typography
The chosen font family for the brand was Questa Sans. A friendly sans-serif, that adds many possibilities of composition due to it's many available wheights.
features
The patterning is one of the features of the brand. The single module it's made out of drawings of spices and flavors used in the client's cuzine. The idea happened while trying to come up with the logo.
brand applications
gelatto packaging
macaroon box
chocolate stamp
business card
personalized dishes
bread bag
store bag
website
Besides all the brand applications, it was also developed a site to present the coffe shop, it's products, enviroment and the available courses the client teaches.
